Last quarter, a store group spent over 200,000 SAR in traditional 360 degree marketing approach with disappointing returns. After transitioning just 30% of that budget to smartphone advertising, they experienced a dramatic improvement in customer arrivals.
Recently, a fashion retailer approached me after using over 150,000 SAR on social media advertising with disappointing results. After restructuring their approach, we achieved a 631% increase in return on ad spend.
Helping a food brand, we created a approach where influencers authentically presented products into their daily lives rather than producing obvious advertisements. This method produced response metrics significantly higher than traditional promotional posts.
Using extensive testing for a store chain, we discovered that emails sent between evening hours dramatically exceeded those sent during standard working periods, generating substantially greater open rates.
A cosmetics company changed from various isolated collaborations to sustained partnerships with a smaller number of influencers, resulting in a 164% improvement in purchases and a forty-three percent drop in promotion spending.
Important dual-language measurements to track:
- Tongue changing patterns
- Completion ratio differences by tongue selection
- Drop-off points in converted paths
- Query patterns differences across languages
Effective strategies included:
- Selecting products suitable for Saudi tastes
- Modifying merchandise details to highlight aspects significant for Saudi consumers
- Seasonal collections UX design for Arabic websites Ramadan
- Dimension modifications for regional preferences
Essential modifications included:
- Transparent shipping times for diverse locations of the Kingdom
- Different fulfillment selections including rapid service in urban centers
- Comprehensive monitoring with local alerts
- Changeable arrangements for deliveries
After extended periods of disappointing results in the Kingdom, their enhanced methodology generated a significant increase in sales percentages and a one hundred eighty-seven percent boost in typical purchase size.
Essential classifications to implement:
- Place-based groups within Saudi Arabia (behavior changes considerably between locations)
- Wealth levels customized for the Saudi economy
- Traditional adherence spectrum
- Online proficiency stages
For a financial services client, we developed a tailored analytics approach that incorporated locally-important action patterns. This technique uncovered formerly invisible conversion opportunities that increased their revenue by one hundred twenty-seven percent.
For a public portal, we developed tailored analytics that revealed considerable disparities in interaction between local tongue and foreign language consumers. This insight resulted in specific improvements that increased complete system performance by over seventy percent.
After considerable time of guiding efforts based on speculation, their improved measurement-focused strategy produced a significant improvement in purchase ratio and a one hundred sixty-seven percent decrease in advertising spending.